Development Strategy Study Of Dalian K Co.,

By the end of 2018,China is becoming the world leading market both for automotive production and sales.The demand from car OEMs for high quality and low cost products is huge.The aim of the paper is trying to gain a long-term sustainable development strategy based on the study of Dalian K Co.,Ltd.in the white-hot competition automotive parts industry.Based on enterprise development strategy theory,analysis is being made on internal and external environment,resources and capabilities of the company by using several steps and methods,like PEST analysis tool is used for macro-environment,Porter's Five Forces is used for company positioning in the market of automotive industry,SWOT analysis tool is used for strengths,weaknesses,opportunities and threats.According to the analysis results above,it is decided to take a positive development growth strategy,and gives the following main directions:1.Utmost automation of key products processes,improve products quality,reduce production costs and improve company profitability.Extend existing business scope with current superior customers and start new plant project in Yangtze River Delta for a better future business location plan.2.Re-allocation in the market,get rid of problem customers and develop better customers to cover EU-US-JPN main automotive brands which shall help to balance its healthy development by getting the best use of German mother company from technology wise and influence power,it also helps to involve in the early design stage for a better position later and becoming reliable partners for all key customers.3.Overall improve technology ability,replace CKD parts and provide customer a localization solution with lower costs and reduced risks of supply chain management and controlling.This paper has made comprehensive analysis on automotive parts industry,internal and external environment of Dalian K Co.,Ltd.to put forward the company's development strategy,main directions,main targets and its supporting safeguard measures to ensure the effective implementation.