The Research Of Dalian Airport Terminal Business Strategy

The air transport activities should be carried out on the basis of the airport.At the beginning of the reform and opening up,there were less than 100 transport airports in China.At present,there are 28 airports with a throughput of more than 10 million in China and 21 airports with a capacity of 20 million to 10 million.There are 169.In recent years,the number of air passengers in China has been increasing,and the service income of airports has also increased.The proportion of non-aeronautical revenues in airport revenue has exceeded 40%.With the increasing diversity of residents' travel needs,the airport's functions have also changed from a single property of the airport to a comprehensive commercial venue that combines entertainment,shopping and leisure functions.Many airport investors are aware of pure aviation revenues and have been unable to create more economic benefits for the airport.From the case of several major airports with relatively successful commercial operations at home and abroad,they can closely follow the market demand,constantly innovate the business philosophy,and achieve positive interaction between the main business and the sideline to obtain business benefits.Dalian Airport is the main aviation port in the Northeast and one of the major international airports in Northeast China.In the past,the Dalian Airport Terminal Building was dominated by a self-operated business model.In recent years,with the arrival of the transformation of the commercial operation modes of major airports at home and abroad,Dalian Airport has also used the experience of other airports to implement the transformation of the business management model.Based on the theory of business management theory and the commercial operation of Dalian Airport Basic Terminal Building,this paper attempts to optimize the operation strategy of airport terminal.This paper starts from the current situation and existing problems of airport terminal commercial operation.Analyze the factors affecting all aspects of the terminal's commercial operations from external macro-environmental analysis,STP analysis,and internal business elements of the airport.Then,the management strategy optimization and safeguard measures of the Dalian Airport Basic Terminal Building were proposed.It is hoped that this study will increase the economic benefits of the airport and enhance the competitiveness of the airport.