Research On Business Model Optimization Strategy Of A Automobile Quick Repair Service Company

As the proportion of China’s car ownership in the world continues to rise,China’s huge automotive afterservice market is growing.Fast development of auto after market service industry in China,on the one hand car fast repair service business needs increasing,auto quick repair service companies have sprung up all over every corner of the city,on the other hand car fast repair service appeared the good and bad are intermingled,is facing the Internet,and the impact of the large chain of car ownership enterprises,difficulty in many enterprises shut down and wait for a phenomenon.Automobile quick repair is facing both development opportunities and challenges.In this paper,A comprehensive review of the business model,strategic management,marketing and other related management theories,from the macro and micro perspectives of A comprehensive consideration of various influencing factors,to find A car repair service company business model optimization strategy.This paper analyzes the common problems existing in the current automobile quick repair service industry,gives full play to the advantages of the low operating cost and maintenance service price of the automobile quick repair industry,and provides reference and guidance for other automobile quick repair service companies to optimize their business model,so as to achieve the role of guiding practice.From A fast car repair services company’s management present situation,points out that the company in the development process of the target customer is not clear,management way backward,not providing Internet platform online accessories direct mail fast repair business,no mainstream brand licensing and maintenance services for differentiation competition,etc.After analyzing the target customers,we believe that the company should optimize its business model,enhance customer stickiness and form its own competitive advantage by taking advantage of its own good reputation and loyal customer advantage.After analyzing the business environment,we believe that we should fully adapt to the trend of "Internet +",cooperate with Internet platform shop to carry out the business model strategy of buying online accessories and choosing direct mail accessories of quick repair companies for maintenance.Based on the analysis of competitors,we should start from brand value positioning and resource integration management to develop the chain management mode strategy.The above business model optimization strategies put forward improvement measures from the perspective of enterprise profitability and efficiency,so as to provide a strong guarantee for the enterprise to stand out in the fierce competition and continue to develop and grow.