A Study On Business Development Of The Mini Bus Project At Gansuyixiangxing New Energy Development Co.,Ltd.

As a topic of widespread concern and frequent discussion in various countries,energy and environmental issues are directly related to the sustainable development of our society.Due to its serious energy consumption and large exhaust emissions,the traditional automobile industry has been regarded as an important area for reform and innovation,alleviating energy consumption and environmental pollution deficits for many years.Accelerating research and development and promotion of new energy vehicles should be the meaning of the topic and the trend of the times.With the advent of the Internet age,the sharing economy has been integrated into all walks of life.Due to its high price,difficult charging and short battery life,it is difficult to develop rapidly in the private sector.Therefore,the sharing model becomes the future new energy vehicle.Entering an important business model for the automotive industry.The Yixiangxing micro-bus project is based on a networked and intensive charging service site.It adopts new energy vehicle time-sharing,long-term lease,group leasing and other modes,and integrates the use of shared services,repatriation,and free of charge.Convenience service project.At present,Yixiangxing Mini Bus is still at the stage of market expansion.Therefore,it is of great significance to explore the developmentissue of Yixiangxing mini bus market under the current conditions,which is to expand its occupation of market share and promote new energy vehicles.This paper takes Gansu Yixiangxing mini bus project as the research object.Firstly,this paper analyzes the current situation of new energy vehicle promotion and the research status of domestic and foreign business models of time sharing.Secondly,it analyzes the operation status and main problems of Yixiangxing mini bus project,and uses PEST to analyze the macro environment.Based on this,SWOT tools are used to analyze the external opportunities,external threats and internal advantages faced by Yixiangxing.The internal disadvantage is that the competitive advantage ofthe enterprise is greater than the competitive disadvantage,and the opportunity is greater than the threat.Then,under the guidance of the marketing strategy principle,the STP theory is used to analyze the market segment,target market and market positioning of Yixiangxing micro-bus,and develop the marketing strategy.And the choice laid a solid foundation,based on which an intensive marketing growth strategy was developed.Finally,from the three aspects of market penetration,market development and product development,the marketing strategy optimization suggestions are put forward,and the safeguard measures for developmenttactics implementation are proposed from four aspects: organization management,human resources,marketing budget and marketing plan.