Research On Marketing Strategy Of Electricity Sales Business Of A Energy Sales Company

China’s electricity market reform has lasted for more than 40 years,and the process of electricity reform has gradually deepened with the increase of social demand for electricity and the needs of industry development.At present,the "double-track" electricity price system gradually develops under the market stimulus and government supervision,and the "planned electricity" in the past is transforming into "market electricity".For power generation enterprises,under the background of serving the goal of "double carbon",promoting the reform of power market and building a new power system,the past management concept,operation mode and business activities are changing.Drawing lessons from the reform and development of foreign power industry,it is the general trend for power generation enterprises to establish energy sales companies and expand business segments based on their own energy advantages.At present,how to take the power supply side industrial structure as the starting point,conform to the needs of the industry development,and make overall use of their own advantages to realize the profitability of electricity sales sector has become an important starting point for power generation enterprises to seek further breakthroughs in the reform.During the 13 th Five-Year Plan period,the installed capacity of clean energy in Yunnan province continues to increase,resulting in excess power and prominent problems of abandoning water,wind and light.At the end of 2019,the epidemic broke out and the economic growth in the province was weak.Combined with the thermal power enterprises in the energy-saving reconstruction of carbon reduction,use hours,utilization rate of power transformation industries development,under the action of the power supply in the province side increasingly fierce competition,power companies can conveniently set up sales company is to improve,relieve the management difficulties of power generation side down the cost of production,can also help to electricity market reform.According to statistics,at present,more than 170 electricity selling units have been registered in Kunming Electric Power Exchange Center,and some enterprises take the lead in cultivating high-quality customers in Yunnan region with high-quality electricity selling business and related supporting services.A energy sales co.,LTD.Was established back against the power generation group has the industrial chain upstream resources,the cost advantage,has now begun marketing operation,as the latter of the sell electricity market,in the face of increasingly fierce competitive environment,how to interpret the background,the operation of the market as A whole enterprise internal resources,explore to adapt to the market needs and sell electricity business marketing strategy for the development of the company,It is an urgent problem to be considered and solved to realize profit in the marketization operation of electric power industry.In this paper,according to the construction of electric power system requirements and sell electricity market operation policy as A guide,examine A energy sales company to sell electricity business situation,analysis supply and demand situation of the electric power industry in Yunnan region and the present operation situation,marketing model,to explore the key factors influencing the sell electricity business profit,to sell electricity business marketing strategy of A company related decision provides the countermeasures and Suggestions,It is expected to provide some ideas for other energy sales companies to make marketing strategy decisions.