| In recent years,with the rapid development of China’s economy by original turning to high quality development,by the end of 2020,GDP topped 100 trillion yuan.Of the People’s Republic of China national economic and social development five-year plan on to 14:2021 "difference" the start of the implementation of planning,entered a new stage of development in our country,and based on this,advances the concept of innovation drive the development of a new infrastructure,and in the second chapter of the "difference" planning just to explicitly proposed that "difference" promote the development of high quality,based on the new stage of development,the construction of a new development pattern strategy guide.New infrastructure is a new technology based on the present era,technology,economy and wisdom for the integration of new development concept,with high-end technology,absorb and apply new technologies and successful landing,and ultimately achieve national development in high quality,intelligent and ecological aspects,digital,old and new kinetic energy conversion,speed up the development of modern industry system,innovation-driven development,consolidate the real economy,establish a modern economic system of national infrastructure construction.New infrastructure is mainly focused on quantum information,photon and micro-nano electronics,network communication,biomedicine,life and health,5 g,biological breeding,artificial intelligence,the key component parts and basic materials,oil and gas exploration and development,new urban infrastructure construction,high-tech industry hatch in the upgrade,big data and cloud computing,etc.However,as the supporting policies in the field of strategic planning rules issued and implemented,at the same time a large number of new projects associated with the approval of the ground and implementation of the new project of the ground without supporting industries and the construction of building materials and equipment components,power supply and distribution system engineering and electrical equipment will soon celebrate the new market opportunity and growth.On the other hand,with electrical automation level to accelerate the domestic industry,Internet big data fast rise,the domestic several old electrical equipment component manufacturers in product innovation,design,research and development leading technology in the field of electrical automation industry trend,and gradually expand its market share by price advantage.In switch,multi-function electric parameter measuring instrument of the electrical components segment of the market,the market competition growing;More and more buildings,industrial,electronic,data center,infrastructure,aerospace field,and many other projects,gradually reduce the owner of foreign brand,and the proportion of project selection.Represented by S company of France established electrical solutions provider,is also facing the pressure of competition and sustainable development issues.This study focus on S company in the Chinese market under the market competition environment,to maintain the existing marketing strategy also can maintain the existing competitive advantage? S switch business in China,existing problems and the insufficiency of the marketing strategy,aiming at the existing problem of S company in terms of marketing strategy and how to improve,design,and supplement the short board to cope with the challenge of the evolvement of the Chinese market and make S sustainable development of enterprises in China market will be the research direction and research content of this paper.This article will take the S company’s field of low voltage power distribution automatic switch electrical lines of business as the research object,from the company S macro environment,micro environment and industry environment as the background,from the perspective of enterprise strategy management,combining with the porter five competitive model and the financial statements,analysis of the company S current marketing strategy and enterprise management status,further by using the theory of STP strategy analysis,SWOT analysis tools and Boston matrix to the marketing strategy of the existing problems on technical analysis and argument.First of all,through the SWOT to S company now automatically switch lines of business industry competition analysis in this paper,the disadvantages,opportunities and threats;Second,through the Boston matrix model to the existing product portfolio of products and product competition on the force analysis,finally find out the marketing strategy and the problems of insufficient.Finally,through the technical analysis,argumentation and research,then automatic transfer switch for S company division redesign and optimization improvement,marketing strategy and marketing strategy implementation safeguard measures of the landing to form a complete set,can meet the demand of its development is also given.The research based on the domestic and foreign scholars on the research status quo of marketing strategy,marketing strategy,combined with the traditional type of B2 B business model "S enterprise in electrical automation industry present situation and the era background,the integrated use of a variety of theories and analytical tools,from the enterprise S assessment and analysis of the existing marketing strategy of the implementation of the results,and then to S automatic transfer switch lines of business enterprise marketing strategy,marketing strategy to improve the optimization.S enterprises in the face of the current market competition environment and market environment changes,to now the company sales revenue and profit increase,realize the sustainable development;At the same time,in the hope that this study for the bank industry in the national enterprises and other business types is of certain reference value to the similar enterprises,promote the industry development and technology progress.This paper contains 28 pictures,16 tables and 53 references. |
