Research On Business Transformation And Business Model Of R Company

R Company is located in the water purification equipment manufacturing industry,the company's main business is the design,production and sales of large-scale reverse osmosis water purification equipment.R Company's market segment is the industrial production equipment market,the main customers are beer and beverage plants,drinking water purification plants,automobile manufacturers,electronic power and other related businesses,to provide customers with tap water into pure water,the entire package.In 2000 s,the water purification equipment manufacturing industry has entered a golden period of development.In these 10 years,R Company also obtained the considerable development.However,since 2010,the production equipment market has gradually become saturated,new investment in the construction of the project decreased year by year,the companies feel more and more pressure to survive,more than 5,000 practitioners are faced with the transformation and upgrading of the test.At present,the direction of the transformation of various enterprises are the following: One is to break through the technical barriers of key components,to produce high value-added reverse osmosis membrane and electronic controller;the second is to extend the upstream or downstream industry chain,expanding revenue sources;the third is service transformation,to supply consumable materials and managed services;the fourth is the combination of Internet technology and water purification equipment manufacturing,to find a new profit model and blue ocean market.For a long time,R Company is to follow the industry common bidding mode of sales,earn product sales profits,and did not form a long-term and stable source of income.With the rapid reduction of new projects,the shortcomings of the bidding sales model has gradually come out,the company's sales performance is very unstable,fierce competition also makes the company net profit down to single digits.In addition,labor costs increased year by year,cash flow more and more difficult.Under pressure to survive,R continue to look for a way out,hoping to find a new business model,that meet the status of industry development and match the internal resources of the company.Based on the actual situation of R Company and the relevant theory and knowledge,this paper makes a deep research and analysis of R Company,finds out the key point to solve the problem,and finally forms a new business model,put forward rationalization proposals,and ultimately solve the R company's development problems.The new business model is expected to provide end-users with concentrated water recovery and water supply services by quality,using EMC energy-saving investment model and sharing energy efficiency.The business model can bring a long-term stable source of income to both sides.The new business model has the advantages of advanced technology,policy matching,long-term stability,and investment effectiveness,and has good practical value and promotion value.