Research On Investment Decision Of Auxiliary Value-added Business Portfolio Of D Grid Enterprises

With the steady implementation of the new electricity reform policy,the internal and external business environment of grid companies has changed drastically under the influence of the policy,and the direction of grid investment and business decisions will also be affected.As the marketization of electricity progresses,the focus of grid companies will gradually shift from basic business such as transmission and distribution to value-added auxiliary business with diversification and cleanliness.Under the general trend of carbon reduction and quality increase,grid auxiliary value-added business will become a strong thrust and development focus for grid enterprises in the new power market to steadily develop,enhance the value and broaden the business.Therefore,it is important for grid enterprises to make a reasonable combination of existing auxiliary value-added business,to enhance the comprehensive value of grid enterprises while ensuring efficiency,and to formulate grid investment strategies scientifically and precisely.Based on this,this paper takes D grid enterprise as the case object to study the investment decision of D grid enterprise’s auxiliary value-added business portfolio.Based on relevant theories and literature,this paper first defines and composes the concepts of investment decision,investment portfolio and the basic theories related to investment decision.Secondly,it introduces the main types of grid auxiliary value-added business and analyzes the importance of investment in grid auxiliary value-added business.Based on the basic situation and development status of enterprise D,the problems in the historical investment decision of enterprise D’s auxiliary value-added business are thoroughly analyzed,and the necessity of business portfolio for enterprise D to make investment decision of auxiliary value-added business is explored.Finally,based on the full understanding and analysis of the current investment objectives and decision-making factors of enterprise D,the limitations of traditional investment decision-making methods are discussed,and areal optionsbased investment decision-making model for auxiliary value-added business is established to accurately measure the value of enterprise D’s auxiliary value-added business.Based on the current investment environment and needs of Enterprise D,the investment decision constraints are reasonably set,and based on the basic data of Enterprise D’s auxiliary value-added business,the business portfolio investment decision model is used to compare and analyze the comprehensive value of the business portfolio.Thus,the future investment decision of Enterprise D is considered in various aspects,and a scientific and feasible investment decision for the auxiliary value-added business portfolio of Enterprise D is provided.The conclusion shows that when there is investment pressure on enterprise D,choosing to invest in a single EV charging station business or a business combination of EV charging station and energy storage can bring higher income and stable development for enterprise D.On the contrary,choosing to invest in a business combination of EV charging station,energy storage and comprehensive service business can meet the investment goal of maximizing income and help enterprise D improve its value.This paper closely combines the background of the new power reform policy and the current development situation of D grid enterprises,deeply explores the actual value of D enterprises’ auxiliary value-added business,comprehensively considers the policy environment and other major factors influencing investment decisions,constructs an investment decision model of auxiliary value-added business portfolio with auxiliary value-added business as the main body of research from the financial perspective,accurately calculates and analyzes the comprehensive value of D enterprises’ auxiliary value-added business portfolio,and enriches and expands D It provides D enterprises with scientific and feasible business portfolio investment solutions,helps to improve D enterprises’ investment decision making behavior,and provides constructive suggestions for grid enterprises to make scientific and reasonable investment decisions on auxiliary value-added business portfolio under the new electricity reform environment.