Research On The Development Strategy Of X New Energy Company In Hebei

The development of new energy has become an urgent need and an inevitable choice for China to promote the construction of ecological civilization and ensure energy security.Especially after the new round of electricity reform,the development direction of clean energy and renewable energy has been further clarified,and energy companies have stepped into the field of new energy.The new energy industry is developing vigorously.Hebei X New Energy Company as the domestic development of new energy enterprises listed earlier,has strong engineering construction and maintenance management experience,has taken a certain market competitiveness,but also faces many problems in technology innovation,financial management,personnel quality,production management,marketing,enterprise scale and so on;in the current policy environment and better the wind power industry development under the background of great opportunities,enterprises urgently need to strengthen the enterprise technology innovation ability,improve financial management capacity,strengthen the construction of talent team,improve marketing effectiveness,improve production management level,establish a good corporate image and brand,and further improve the market competitiveness of enterprises,promote the rapid development of enterprises.In the face of a series of new opportunities and challenges,how to formulate a good development strategy and grasp the opportunity to achieve strong and excellent goals is the urgent problem it faces.In order to improve the competitiveness of Hebei X New Energy Company as the goal,Potter PEST analysis and five forces model analysis from the development of the company faces two aspects of macro environment and industry environment of Hebei based on the external environment;and the internal environment of the X New Energy Company from four aspects determine the competitiveness of the company project resources ability,technical ability,financial ability,operation and development capacity was analyzed,found that the company is facing the lack of personnel,technical personnel structure needs to be optimized,technical backbone of the small number of asset returns and asset net interest rate low question;and finally got the Hebei X New Energy Company SWOT strategic analysis.Companies have the advantage in the development of strength,capital,project development experience;in the construction projects,reserve resources,technical personnel,technical strength and financial level at a disadvantage;enterprise also faces the policy support,improve the financing environment,the wind power machine with good condition;be a threat in the national policy,industry competition,local policy and economic situation.On the basis of a comprehensive analysis of the environment and situation of X New Energy Company in Hebei,combined with the strategic positioning and train of thought of Hebei X New Energy Company,Hebei X New Energy Company development strategy and strategy implementation safeguard measures are determined.