Research On Interaction Design Of Heilongjiang Culture And Tourism Products Based On News Games

As a kind of soft power,cultural tourism industry is also an important driving force of national economic development.Its development is related to the national and local economic development,the tourism image of a city and the people’s livelihood.How to better promote the local cultural tourism industry and create a good image of urban tourism has always been an important issue.Heilongjiang Province has unique tourism resources,but because it is located in the border of the northern country,restricted by its means of regional economic communication,the dominant natural tourism resources and black land culture have not been properly excavated and disseminated.On the basis of adapting to the needs of new media development in the digital era,this paper designs an interactive cultural tourism product for the dissemination of Heilongjiang province’s characteristic cultural tourism,and gives the audience a new experience of information acquisition,hoping to provide a new perspective and ideas for the dissemination of Heilongjiang province’s cultural tourism in terms of depth and breadth.First of all,this paper combs the research status of news games and cultural tourism products at home and abroad,analyzes the limitations of traditional cultural tourism products and the emerging trend of the development of cultural tourism products,and discusses the feasibility of news games in the communication of characteristic cultural tourism from the aspects of the function,communication characteristics,audience needs and the expansion of communication methods of cultural tourism products It is analyzed deeply.Secondly,based on the form of news game,the realization of cultural tourism product design in Heilongjiang Province is carried out.Taking Heilongjiang green eco-tourism development conference as the background,taking "ice and snow","golden mountain and silver mountain" and "good scenery of North China,all in Heilongjiang" as the theme keywords,the artistic secondary creation is carried out from the aspects of story background design,game frame design,function module design,etc.On the basis of ensuring the authenticity of news information,this design gives the interactive attribute of the game to news information,and provides more freedom and selectivity for the audience in the way of obtaining information through the vivid form of news game.Finally,based on the evaluation methods of user test and comparative test,the usability analysis is carried out around the product communication effect,application value and other aspects.Verify the performance of news games in terms of urban tourism image publicity,audience action level,user cognitive efficiency,in-depth understanding of information,etc.On this basis,it is concluded that the cultural tourism product design based on news game has certain social and economic value in innovating user experience mode and guiding audience.