The Research On Optimizing E-commerce Operation Of Small-sized Industrial And Trading X Enterprise

With the development and application of Internet technology,the E-Commerce has rapidly promoted the process of economic and trade globalization with its advantages of low cost,fast connection and wide coverage.Some large-scale international trade platforms have also provided the opportunity of connection to international market for many small-sized enterprises.However,in the face of these opportunities,most of small enterprises operate business with the problems of insufficient management capabilities,limited promotion cost or even no idea how to operate E-commerce.Therefore,this thesis takes X enterprise as research object,finds out the problems of E-commerce operations through analyzing environment,strategies and operations data,then proposes specific optimization suggestions to help enterprise finding a suitable operation management method to improve the operating effect.Firstly,this article introduces the concepts related to E-commerce operations management of small-sized enterprises by means of literature research.Regarding to the operating environment of X enterprise,the article analyses the factors of the external macro environment for E-commerce business through PEST analysis theory,then makes the industrial and internal environment analysis in detail by SWOT model,and summarizes the advantages,weakness,opportunities and threat on E-commerce operations of X enterprise.Then it collects and summarizes the operation strategies and platform operation data by research and interview,to point out the weakness of operation strategy,the lack of digital operation technology,the shortage of multidimensional date analysis capabilities.Finally,from the perspective of optimizing operation management,it proposes to optimize the operation strategies from the aspects of marketing channel,content operation and user refinement,to strengthen digital operation skills starting with operation technology and multidimensional data analysis,to improve operation service from the aspects of supply chain,contract guarantee and logistics management,to implement team execution from the aspects of information display,process standardization and performance correlation,to strengthen the risk prevention and control mechanism from the aspects of risk concern and warning,authorization agreement of property rights and credit protection.Through the improvements of operation strategy,digital operation skills,operation service,operation team and risk prevention to comprehensively optimized the operations management of X enterprise and achieve its ultimate goals of development.