Business Plan Of Magnetic Core Product For JM CO.,LTD

JM motor company was founded in 2008,which is a profession company to manufacture the radical permanent ferrite rotor.The products are mainly use for pump,motor and generator of home appliances,underwater equipment and electric devices.JM company plans to further invest and expand the production of radical permanent ferrite rotor project from second half year of 2017,and strive to reach a new level in technology,R&D and production scale,the final goal is to become a first class and symbol company in the professional industry.This article analyze the current management status and facing problem,using the strategic analyze method of external and internal environment,analyze the external environment,professional industry status and competitive environment,analyze the internal resource,faculty and core competitive,use the SWOT module to comprehensive investigate and analyze,starting from internal and external environment,evaluate the internal advantage and disadvantage,evaluate the external chance and threat,conclude the new development strategic which is suitable for the company and take action.Through the marketing analyze and positioning of this article,the management team know the market directly and clearly,it help us to set up the right market positioning,and reduce the risk of wrong investment decision.This essay takes JM motor company as an example,to analyze the value of further investment in second half year of 2017.JM motor company plan to invest another 20 million RMB in second half of 2017,expand the production of main product – radical permanent magnetic ferrite rotor,develop more series product horizontally,maintain the advantage,based on the strong financial support,expand the sales channel,enhance and enlarge the research and development ability,produce and sell high performance and high additional value products,conduct the differentiated development strategic,aim to become a first class company for the professional industry in production,development and sales within 5 years.Through the investigation of this article,hope to have some reference and inspiration for related professional production company which plan to re-invest for production expansion.