Process Optimization Of New Product Development Of R Company Based On Design Thinking

New product development plays a vital role in the business activity of enterprises.New product development must conform to the trend of the times to be successful.With the advent of the Internet era,the competition in the home appliance market become increasingly fierce.The way people live has changed,and consumer demand for home appliances has also undergone qualitative changes.The mode of communication between enterprises and consumers is no longer a one-way communication.The old cost and competition-oriented product development process can no longer make enterprises maintain strong competitiveness.This article takes the thinking mode of design thinking as the theoretical support for the optimization of new product development processes in the home appliance industry.The practical application value of design thinking is discussed.By combining with the R company situation and consumption upgrade trend,R's new product development process has been optimizing based on the design thinking,which is based on people-oriented design concepts and systematic tool methods.This article first introduces the conceptual definition and main mode of design thinking.The "people-oriented" nature of design thinking,combined with the current industry foundation,has the basis for deepening its application to the home appliance industry.Afterwards,the current status and competitive environment of R Company were sorted out through data browsing,interviews and research.The process of new product optimization is urgently needed and must be started from the perspective of "user-centricity".Finally,in accordance with the principles of user orientation,user intervention and forward-looking innovation,the direction insight,user insight,design development and test verification stages of the new product development process were analyzed and optimized.A new process was drawn to make the designed product more satisfying.The expected effect in their implementation is obvious.The research results in this article has important practical significance,which will help R company and even the entire home appliance industry to take users as the center under the new consumption environment,increase users' satisfaction with new products,improve the market sales of new products and ultimately ensure the enterprises' continuous operation and competition.