A Study On Cruise Tourist Source Market In Hainan Province

With the development of the economy and society in recent years,the people's living standards have been continuously improved,and there are more and more cruise tourists in China.China has become one of the world's major cruise tourist source countries based on relevant statistics.Despite the huge demand for cruise tourism in China,the cruise tourism source market in Hainan Province has not been fully developed due to factors such as cruise infrastructure,talents,policies,and consumer attitudes.The cruise tourist source market in Hainan Province is an important part of the development of cruise tourism in Hainan Province.The demand for the cruise tourist source market in Hainan Province is complex and diverse due to factors such as region,culture,belief and personality.In order to enable the sustainable development of the cruise tourism industry in Hainan Province,it is necessary to fully understand the characteristics of the cruise tourism source market in Hainan Province,and develop a suitable cruise tourism marketing strategy to meet the diversified needs of the cruise tourism source market.Therefore,this paper takes Hainan Province cruise tourist source market as the research object,based on collecting cruise data from Hainan and obtaining information about the questionnaire,analysis of the cruise tourist source market in Hainan Province through the use of literature research methods,statistical analysis methods,field survey methods and other analytical methods and tourism source market structure theory,tourism demographic theory,tourism consumer behavior theory,tourism source Methods and theories such as market segmentation theory.Firstly,it analyzes the market structure of cruise passenger sources,mainly from the aspects of time and space.The market time structure of cruise tourist sources is mainly analyzed from the market scale and inter-annual changes;The market space structure of cruise passenger sources is mainly analyzed from the aspects of geographical concentration,market concentration,market share,attraction radius and space use curve.Secondly,the characteristics of cruise tourism population are analyzed from the aspects of gender,age,province,income,occupation and education level.After that,the behavior of Hainan cruise passengers was analyzed from the aspects of tourism destination,travel time and time,consumption items and consumption levels,and information collection channels.Finally,the problems of the cruise tourist source market in Hainan Province are analyzed.It is positioned from the aspects of cruise tourism image,cruise tourismspace market,cruise tourism market segment and cruise tourism target market.In view of the existing problems,the strategy of exploring the tourist market of cruise tourism in Hainan Province is proposed to realize the balance of supply and demand of cruise tourism,and promote the healthy,stable and rapid development of Hainan cruise tourism industry.