Research On The Evaluation And Optimization Of Public Space In Shawan Ancient Town Based On The Degree Of Female Visitors' Satisfaction

With the improvement of women's social status and income growth,traveling has become an important choice for them to relax.Historical towns are favored by female tourists for their long history and cultu re,traditional architectural styles and unique folk customs.However,in the process of tourism development in ancient towns,the differences in space requirements of tourists' gender differences are often neglected,and the space demand for female touris ts is lacking.Care,many space problems arise.In order to improve the quality of public space in ancient towns and promote the long-term development of tourism in ancient towns,this paper selects the public space of Shawan Ancient Town for the study,starting from the perspective of female tourists,through the construction and application of the satisfaction evaluation system,to find out the problems in the public space and carry out optimization.This study can provide reference and reference for similar public space optimization in other historical towns.The study analyzes the influencing factors,evolution process,overall pattern and components of the public space in Shawan Ancient Town.Based on the analysis of the personality characterist ics of female tourists,this paper constructs the spatial level of female tourists' needs,and then analyzes the feasibility and necessity of satisfying and optimizing the public space of Shawan Ancient Town based on the perspective of female tourists.In the process of constructing the female tourist satisfaction evaluation system,the construction idea of the evaluation system is first defined,including the evaluation subject,evaluation method and evaluation process.Then,through the field investigation and network data analysis,the behavior of public space tourists in Shawan Ancient Town is analyzed,and the public space samples are selected based on this.On this basis,based on the construction logic and indicators of other people's evaluation system,combined with the characteristics of Shawan ancient town,the pre-set evaluation index set is obtained.The expert questionnaire is issued and the indicators are screened to complete the public space satisfaction evaluation of Shawan ancient town from the perspective of female tourists.The construction of the system.The evaluation system was applied to the evaluation of the public space sample in Guzhen,and the analysis was carried out by IPA analysis.Based on the analysis results,the corresponding opti mization strategy is proposed.Finally,the paper proposes a design guide based on the perspective of female tourists.The author hopes to analyze the satisfaction evaluation of female tourists in the public space of Shawan Ancient Town,optimize the desig n according to the needs of tourists,and improve the quality of public space of Shawan Ancient Town in an all-round way,and provide basis and inspiration for tourism development of other similar historical towns.