Research On Interactive Structure Design Of Goods Packaging For Children

According to the data from the National Bureau of Statistics in 2017,since the implementation of the comprehensive two-child policy,there has been more than 17 million newborns,and there has been a trend of continuous growth in the past two years,so the children consumption market will also have great development potential.Parents attach great importance to children's education,and packaging is a medium that children often come into contact with which can carry the potential value of educational functions is often ignored by people.This article conducts research on the interactive structural design of the children's product packaging,the combination of packaging's practicability,interest and intellectuality conveys the design concept of "education and fun".The main work of the paper is as follows:First,this article analyzes the current status of packaging structure design,and conducts online surveys of children's parents and educators for external factors that affect children's consumption.The survey results show that children's product packaging in the market is generally a fixed structure which serves only the essential function of protecting goods.The product packaging is often discarded after use,and it cannot meet the immaterial psychological experience of interaction between users and packaging,and lack of added value in cultural education.The questionnaire results show that parents' concerns about children's product packaging have risen from basic safety to the added functionality,interaction and intelligence of packaging.In addition,the packaging design of children's products mostly focuses on graphics and colors,and does not pay attention to its structure.Structure,as an important visual carrier of packaging design,also plays an important role in packaging design.Therefore,it should be better integrated into packaging designThen,by analyzing the four basic design principles of sense,skill,strength,and safety,this article summarizes the design ideas of exploration structure interaction,morphological structure interaction,reduced structure interaction,combined structure interaction,emotional structure interaction,and cyclic structure interaction.By analyzing the user needs of packaging opening,in use and after use,the methods of interactive structure design are summarized,including packaging single conversion method,structural combination split method,auxiliary structure method,graphic color participation isomorphism method,puzzle integration method and diy idea application method.Finally,according to the above methods and ideas,two sets of children's "Daily Nuts" packaging schemes were designed,and the theme of the Chinese zodiac was used to shape the packaging shape suitable for children's psychology and consumption tendency,and then supplemented by corresponding graphics and colors.It is applied to children's "Daily Nuts" packaging,combining its fun experience and enlightenment to achieve an educational and entertaining experience,allowing children to understand the traditional culture,graphics,numbers,letters,and the basic characteristics of animals in the process of playing.Let children feel the importance of environmental protection in a subtle way.