Research On A Corporate Value Chain-Financial Strategy

Modem enterprise competion has changed from single enterprise to the competition of enterprise's value chain.The financial stratcgy based on value chain is based on management theory.After years of development,China's new energy industry has entered a growth period from the introduction period,the prospects are good.As a result,this paper chooses a representative new energy automobile enterprise-A company to analyze the value chain theory and financial strategy theory.Based on review and combing,combining theoretical research with case analysis,we study the financial strategy of A company from the perspective of value chain.In the case analysis part,this paper first reviews and analyzes the corporate profile and strategic environment of A company,and then constructs the financial strategy of A company based on the perspective of value chain.And then from four dimensions(internal process perspective,customer perspective,financial perspective,learning and growth perspective)to evaluate the implementation effect of A company's value chain-based financial strategy.According to the analysis,A company's value chain-based financial strategy has achieved good rsults in expanding market share,technology research and development and sales channels,but there are still some problems in developing diversified business and managing accounts receivable.At the same time,in the part of financial analysts,two companies in the same industry are selected as reference objects,and the financial indicators of the same industry are analyzed.By comparing the relevant financial indicators of A companies with the same industry companies,it reflects the gap between A companies and other enterprises in the new energy industry.Finally,according to some problems existing in the implementation of financial strategy of A companies in each link of the value chain,the corresponding optimization and adjustment suggestions are put forward.At the same time,the research of this paper has certain practical significance for A companies to perfect the financial strategy based on value chain,and also has certain reference value for other enterprises in the new energy automobile industry.