Research On The Financial Strategy Of GAC Group From The Perspective Of Value Chain

The automobile industry is one of the important industries that support the economic development of our country.Since the automobile production and sales of our country climbed to the world's first for the first time in 2009,this year is the 11 th annual.China has long become an "big auto country",but there is still a long way to go from "big auto country" to "power auto country".After the auto industry has experienced rapid growth in previous years,the growth rate of production and sales has now leveled off.In 2018,there was even a negative growth in the industry's production and sales firstly.With the breakthroughs in various technologies such as artificial intelligence,the Internet,and new energy,the automotive industry has also ushered in new changes.The combination of cars and services,the rise of new modes such as shared travel,and the expansion of overseas markets under the "Belt and Road" have brought great challenges to Chinese auto companies.In the face of challenges,auto companies must formulate their own development strategies.The financial strategy is a key part of the enterprise strategy.The optimization and improvement of the financial strategy are of great significance to the overall development of the enterprise.The value chain is a management tool for companies to enhance their competitive advantage.Through a comprehensive analysis of the company's value chain,companies can find and enhance their core competitiveness.The financial strategy from the perspective of the value chain is based on economics and management theory,based on core competitiveness and customer value,and has a global and long-term nature in the process of corporate value chain activities and financial relationships.Financial strategies,principles and future development plans of the company.The automotive industry belongs to the manufacturing industry,and the formulation of financial strategies from the perspective of the value chain can lay out the strategy from the perspective of the vertical and horizontal value chains of the industry and the perspective of the internal value chain.This paper uses theoretical analysis and case analysis methods to analyze the implementation of GAC Group's financial strategy from the perspective of the value chain.First of all,through theoretical analysis of financial strategy and value chain,construct financial strategy from the perspective of value chain.Then analyze the GAC Group's value chain activities,and focus on the analysis of the GAC Group's existing financial strategy from the perspective of the value chain.From the perspective of the internal value chain,it can build a financing channel strategy and consolidate the core value chain while diversifying Industrial structure investment strategy and long-term sustained and stable dividend distribution strategy;from the perspective of external value chain,there are mainly vertical investment mergers and acquisitions strategies and horizontal investment mergers and acquisitions strategies.After analyzing the strategic activities,the effects of its financial strategy implementation were analyzed from a financial perspective and a non-financial perspective,and it was concluded that the GAC Group's financial strategy played a positive role in the development of the enterprise from the perspective of the value chain,but at the same time There is also a shortage of funds,rapid investment expansion,and risk problems.In response to these problems,GAC Group has also proposed corresponding suggestions.Finally,according to the development of Guangzhou Automobile Group,it provides reference significance for the automobile industry.