Fabricated Building Preliminary Discussion On Marketing Plan

This paper will analyze the relationship,respective positioning,development directions and missions between the new building mode represented by the fabricated building and the traditional building mode represented by reinforced concrete from the perspective of marketing plan.In the traditional architectural mode,there is not include marketing planning content,because this is not in the scope of architecture.However,in the new building mode represented by fabricated buildings,building productization is the core of fabricated architecture,and it must be have the marketing planning,so the two disciplines are mutually incorporating together.The fabricated building is an industrialized product.It has both the attributes of the architecture and the attributes of the product.Design,production,marketing,construction and maintenance are all indispensable components of the fabricated building and any disconnection will cause the entire industrial chain to break.This paper does not analyze the advantages and disadvantages of traditional building mode and new building mode from the technical perspective,because the number of such analyses and papers is numerous,and the results are relatively consistent,and it is almost believed that there are obvious technical advantages in the new building model.In my opinion,we hope to jump out of the professional category from another angle and only discuss the possibility of the problems which are mentioned in the paper.Therefore,this article will subjectively analyze positioning,direction and various-possibilities problems through the perspective of marketing plan.The purpose of emphasizing on subjective analysis is that the market itself is subjective,uncertain and no way to objectively predict,and it is also why we can put forward some ideas to discuss and then get useful reference.