Research On The Protection And Renovation Of Traditional Villages In Jiaodong Coastal Area Under The Background Of Global Tourism

With the rapid development of China’s economic construction,the ecological environment protection and beautiful rural construction in the coastal areas of Jiaodong are changing with each passing day.How to coordinate the relationship between historical and cultural heritage and economic development in this context has become an important part of the process of developing traditional villages.The vigorous development of tourism has prompted the Chinese government to vigorously develop global tourism.Among them,traditional villages,as the main destination of rural tourism,have ushered in opportunities and challenges under the momentum of rapid development of tourism.As the eastern gateway to maritime silk,the coastal area of Jiaodong occupies an important position in the history of Chinese and foreign traffic.The number of traditional villages is large,the natural scenery is beautiful,and the conditions for tourism development are available.Before the long-term difference between China’s urban and rural dual structure,most of our villages lack comprehensive and systematic planning for tourism development.Whether it is infrastructure construction or commercial format,its management level lags far behind that of first-and second-tier cities.And the existing tourist attractions,etc.,all hinder the development of traditional villages.This paper is guided by the traditional village renewal research in the context of global tourism,adhering to the principle of protection and development,summarizing the development experience of relevant cases at home and abroad,and analyzing the regional differences of traditional villages,and analyzing the components of traditional villages in the coastal areas of Jiaodong.The current situation of traditional villages under the influence of urbanization process,the integration of rural resources,the participation of the host and the guests,the upgrading of public services,summarizing the direction and type of renewal of traditional villages,and the renewal of safeguard measures for traditional villages.In the end,combined with the renovation design practice of the traditional village of Likoushan in Yantai City,it is hoped that the integration of the traditional village renewal strategy and the global tourism development background will be promoted,and the sustainable development of traditional villages in the coastal areas of Jiaodong will be promoted.