Research On New Chinese Design Of Culture And Creative Products In Hubei Provincial Museum

With the development of the world economy and culture,people’s cultural concepts have also undergone great changes,and the cultural and creative industries have achieved rapid development.In the world economic market,cultural and creative industries are increasingly competitive in the market.In terms of national policies,the government also attaches great importance to the development of cultural industries.In 2016,China issued the “Implementation Opinions on Promoting the Research and Development of Creative Cultural Products of Culture and Cultural Relics Units”.As an important place to promote the traditional Chinese culture of Jingchu culture,the Hubei Provincial Museum actively responds to the call of China and vigorously Museum has rich cultural relics collection and historical.As an important exhibition place of Jingchu culture,Hubei Provincial Museum has rich cultural relics collection and historical and traditional culture,which have laid a solid foundation for the development Museum actively responds Hubei Provincial Museum.The different interpretations of traditional cultural elements in the design of cultural and creative products stem from which is currently popular in the fields of interior design,furniture design,fashion design,have also created the diversity of museum cultural and creative products as a concentrated display of Jingchu culture,the cultural and creative products from Hubei Provincial Museum should to better perform Jingchu culture.The new Chinese design,which is currently popular in the fields of interior design,furniture design,fashion design,packaging design,etc.,is a re-integration of traditional Chinese culture.By extracting traditional cultural elements and using modern design methods that meet the aesthetics of modern consumers,it creates fresh,elegant,simple and generous products and services that are loved by consumers.Combining the long history,cultural and artistic value of the cultural relics collection of Hubei Provincial Museum with the new Chinese design,the development of a new Chinese-design cultural and creative product design with the characteristics of the Hubei Provincial Museum is the main content of this paper.This paper finds a suitable development plan for the design of cultural and creative products in Hubei Province by studying the literature review of the museum’s cultural products and the excellent domestic cultural and creative product design.Analysis of the new Chinese cultural and creative products,the Hubei Province Museum cultural and creative products should have three design characteristics of cultural,modernity and practicality.Using SWOT analysis method to analyze the advantages,disadvantages,opportunities and threats of Hubei Province Museum’s cultural and creative products,and obtain the new Chinese design orientation of Province Museum’s cultural and creative products and the cultural element positioning of the treasures of the four major towns in Hubei Province Museum.Following the combination of regional and world style,practicality and artistry,the design of the Jingchu culture can be passed down.It belongs to the unique series.Following the combination of regional and world style,good brand image of the Hubei Provincial Museum.