Exploring The Development Of Cultural Creative Products Unearthed From The Tomb Of Marquis Yi Of The Zeng State In Hubei Provincial Museum

In recent years,the cultural industry has developed rapidly in the world,and the proportion of consumption in the cultural field has become more and more important.The cultural and creative industry has become the most dynamic component of the world economy,The museum cultural and creative industry also welcomes new development opportunities.With the introduction of national policies and the increasing demand for mass spiritual culture,the cultural and creative industries of domestic museums are booming.The cultural and creative products developed by the Palace Museum are leading the way,and other large museums are not far behind.Museum launches cultural and creative products with its own characteristics.Under the background of this era,the article selects the cultural relics unearthed from the Tomb of Marquis Yi of the Zeng State of the Hubei Provincial Museum as the main research object,In the context of the new era,the museum will develop a cultural,creative and distinctive museum cultural and creative product based on its own cultural relics.The Tomb of Marquis Yi of the Zeng State was discovered in 1978 in the vicinity of Leigudun,Sui County,Hubei Province.It was the tomb of a large prince of the early Warring States Period.It has a history of more than 2,400 years.The tomb is very large,with many artifacts,beautifully crafted,well preserved,and rich in inscriptions.They are rare in the same period of tombs and are regarded as one of the most important archaeological discoveries of the 20th century.There are as many as 15,404 pieces of unearthed objects in the entire tomb,including a large number of exquisite bronze rituals,musical instruments,lacquered wood ware,gold jade,weapons,Car and horse utensils,and so on.Among them,the Bell Set of Marquis Yi of Zeng,who has twelve rules and one double voice,has become the king of the ancient instruments with the best music performance and the most complete preservation.The excavated cultural relics in the tomb are exquisitely conceived and exquisitely crafted.It not only has precious historical and scientific value,but also has achieved brilliant artistic achievements.At present,the Hubei Provincial Museum has developed cultural and creative products around the cultural relics unearthed from the tomb of Marquis Yi of the Zeng State.The main purpose is to create a series of diversified cultural and creative products based on the Bell Set of Marquis Yi of Zeng,and other cultural resources unearthed in the tomb.According to the creative needs,the cultural elements are selected for product development.After several years of development,the Hubei Provincial Museum's cultural and creative industry has made certain achievements.However,for the development of cultural and creative products of tomb of Marquis Yi of the Zeng State,there are still problems such as low resource utilization rate,serious homogenization phenomenon and lack of cultural connotation.On the basis of comprehensively combing the cultural resources unearthed from the tomb of Marquis Yi of the Zeng State,combined with the characteristics and cultural connotation of the cultural relics,the article proposes corresponding product development countermeasures.Firstly,we should dig deep into resources and develop diversified cultural and creative products;the second is to strengthen innovation and reflect the creativity of cultural and creative products;the third is to highlight the characteristics and highlight the cultural connotation of the museum;the fourth is to emphasize the combination of quality,practicality and aesthetics.The fifth is to enhance the experience and focus on the integration of culture and technology.As a national comprehensive museum,the Hubei Provincial Museum has a certain gap between its rich collection resources and the current cultural and creative product development.Based on the case study,the article hopes to find out the rationalization path of cultural and creative product development of the collection cultural relics resources,and promote the local museums to better play their cultural communication and social education functions,and enhance the overall image and social influence of the museum.