Research On The Design Of Intangible Cultural Heritage Creative Products Based On User Research

Technological innovation has made the intangible cultural heritage a huge challenge.As the fourth batch of intangible cultural heritage in Shanghai,Shanghai lacquerware ware also faces the predicament of modern inheritance and development.In the era of experience economy,people are more willing to pay for a better experience.The cultural and creative industries of the cultural experience have achieved unprecedented development in the context of social and economic progress and cultural self-confidence.Based on this,this paper will focus on the research on product development of the cultural and creative industries in the intangible cultural heritage project of Shanghai lacquerware.The article starts from the user-centered design perspective and relies on the Shanghai Lacquer Art Museum for research.Firstly,through literature and industry data to understand the trend of non-heritage creative product development,and clarify the path of productive protection and innovative development of Shanghai lacquerware.Then,the value of Shanghai lacquerware is summarized,and the status quo of lacquer ware inheritance and dissemination is determined and determined.The significance of user research on the development of Cultural and creative products.Then through the questionnaire survey,Evaluation Grid Method and other methods for user research,the construction of lacquer Cultural and creative products user demand presentation model to guide the development of Cultural and creative products.Finally,the method of developing intangible cultural heritage cultural products based on the results of user research is explained through the scheme design.Based on the study of the modern inheritance method of Shanghai lacquerware,this paper interprets the inheritance value of Shanghai lacquer art,and uses user research methods to clarify the user's emotional feedback and demand expression,and guides the design of user-like intangible cultural heritage cultural products to achieve market effects.The purpose of communication,the purpose of industrialization development,in order to expand the channels of cultural connotation,and provide ideas for the dissemination and inheritance of intangible cultural heritage in the form of product development.