Research On Development Strategy Of HL Engineering Company

In recent years,the state has vigorously promoted new project construction modes such as general contracting.Design companies and project management companies with design consultation as their main business have expanded their general contracting business and accelerated their transformation to full-fledged engineering companies.In the complex and changeable market environment,how to seize the opportunities,seize the opportunities and achieve sustainable development has become a major issue for engineering companies.This paper takes HL Engineering Company as the research object,according to the theory of enterprise strategic management,using PEST,Porter's Five Forces Model and SWOT method,deeply analyses HL Engineering Company's external macro-environment,industry environment and its own resources and capacity conditions,points out the opportunities and challenges faced by the company's development,its own strengths and weaknesses,help HL Engineering Company to formulate three stages of development strategy,namely,internal adjustment in the initial stage,engineering corporatization;market expansion in the growth stage,towards internationalization;diversified business in the mature stage,and capitalized operation.According to the development strategy of the three stages,this paper puts forward the implementation safeguard measures of persisting in cultural guidance and shaping brand image;building information platform and cooperating across regions;broadening financing channels and innovating financing methods;attaching importance to personnel training and improving human resources;upgrading technological level and driving scientific research and innovation;maintaining public relations and expanding the influence of enterprises.It provides an important reference for the future development of HL Engineering Company,and also provides a reference for the development strategy research of HL Engineering Company.It has important practical and theoretical value.