Study On Patent Operation Management Of C Automobile Company

With the rapid development of the knowledge economy in today's society,innovation-driven is the general trend.General Secretary Xi Jinping has repeatedly emphasized the need to implement an innovation-driven development strategy and build an innovative country.As an important result of innovation,patents are important core assets of an enterprise.Effectively operating patents to exert their value has become an important content of innovation-driven development.Well-operated patents can not only bring huge profits to the enterprise,but also enhance the core competitiveness of the enterprise,allow the enterprise to maintain its advantage in market competition,and even become a "weapon".Therefore,the importance of patent operation management has become increasingly prominent.As a intellectual property-intensive industry,the auto industry needs to pay special attention to patent operation and management.If an enterprise wants to have a place in the future market and maintain an advantageous position,it must actively carry out effective patent operations and management.This article selects one of the leading companies in the automotive industry,C Automobile Company,as the research object,starts from the relevant theories of patent operation,guided by theories of operation management and intangible asset management,comprehensively use literature research methods,field surveys,expert interviews,and comparisons,summarizes the current status of C Automobile Company's patent operation management,analyzes its existing problems in depth,and furtherly put forward countermeasures and suggestions for C Automobile in patent operation management from the functions of planning,organization,coordination,and control of patent operation management.