Strategy Research Of Small And Medium-sized Supervision Enterprises Based On BIM

It has been about 30 years since construction engineering supervision was proposed in1988.As well as playing an important role in Chinese engineering construction,engineering supervision suffers from the travails of era progress and reform.The speeding up of marketing process and the slowing down of economic growth,cause the construction engineering industry maliciously forces prices down and cuts costs,which lead to vicious competition.It’s time for reform and transformation.The traditional supervision based on “three controls,two management,one coordination and one performance” has become mature gradually.The business direction of the supervision enterprise gradually develops to the direction of project management and the whole process consultation.Supervision enterprise also seeks the application of new technology actively.Among the new technologies,BIM is the hot spot of technical innovation promoted by current construction industry and is vigorously pursued.While supervision industry seeks reform and transformation,the application of BIM technique provides the new idea for a great number of supervision enterprises.According to literatures and surveys,in the application of BIM technology,most of the supervision enterprises are large or state-owned comprehensive supervision enterprises.The small and medium-sized supervision enterprises are relatively lagging behind.To narrow the technical gap with large supervision enterprises and consolidate market position,small and medium-sized supervision enterprises should promote the reform and transformation based on their own characteristics and external conditions and with the help of BIM technology.Compared to large and state-owned comprehensive supervision enterprises,small and medium-sized supervision enterprises have their own advantages.First of all,they have simple organizational structure which has strong executive power.Secondly,their scope ofbusiness is mostly local projects with certain customer base and prestige foundation.Taking use of BIM technology improves enterprises obviously.It is a process of qualitative change.Based on the analyzation of the current condition of small and medium-sized supervision enterprises,some measures are put forward to promote the application of BIM technology in small and medium-sized supervision enterprises from the aspects of personnel training,enterprise organizational structure adjustment,reasonable financing and carrying out BIM related businesses.This study takes WeiFang Engineering Construction Overseeing Co.,Ltd.as an example to provide reference for small and medium-sized supervision enterprises to apply BIM technology.WeiFang Engineering Construction Overseeing Co.,Ltd.is a leading enterprise in Weifang supervision industry.It has characteristics like local,professional,stable customer resources,etc.It has been seeking the considerable development of BIM technology application and is still in the exploratory stage.After investigating the current condition of this company,and applying SWOT to analyze the problems comprehensively,the direction of the enterprise’s growth strategy is determined as well as the specific strategies and concrete countermeasures from the following aspects: strengthen enterprise management efficiency,build complete technology transmission system,expand the business area and business scope based on BIM technology,and support traditional consulting business transformation and upgrading.