Research On The Countermeasures Of Internet Public Opinion Crisis In Pearl River Navigation Administration

Nowadays,the network is very developed.With the continuous expansion of the number of netizens,the network has become the distribution center of ideology and culture information and the amplifier of public opinion.Water transportation industry involves production safety,people's life and property safety,which drew high social attention.The business scope of the Pearl River Navigation Administration covers navigation in the Pearl River Basin,passenger rolling transport in the Qiongzhou Strait,Hong Kong-Macao route transport,border river shipping management and so on,in where the happening probability of safety accidents,environmental protection problems,ship blockage and stranding of cargo and passengers is high.So there are many sensitive points for public opinion events.The purpose of this paper is to put forward strategic suggestions for the Pearl River Navigation Administration to deal with the crisis of network public opinion after analysis and research.This paper combined theory research with application research,analyzed domestic and foreign public opinion on the Internet crises,the experience of domestic public security,medical and health systems,Guangdong Maritime Safety Administration and Shanghai Maritime Safety Administration in dealing with the Internet crisis.The practice of Pearl River Navigation Administration in dealing with the crisis of public opinion is sorted out.After having analyzed the existing problems and root causes,the countermeasures to strengthen the crisis of public opinion are put forward.The four suggestions:first of all,to strengthen the construction of public opinion crisis response mechanism,mainly to strengthen the construction of news propaganda system,spokesperson system and public opinion crisis response mechanism;secondly,to make full use of modern information technology,on the one hand,to strengthen the construction of independent new media platform;on the other hand,to make full use of professional network public opinion analysis system to implement public opinion monitoring;thirdly,to make full use of the support of social resources and give full play to the role of network public opinion research institutes,"network big V" and network commentators;fourthly,to strengthen the construction of organizational structure and professional personnel training,to strengthen the construction of propaganda team and the training of correspondents,and to improve the combat effectiveness of the team and enhance the ability to deal with the crisis of network public opinion.