Study On H Enterprise Public Opinion Control Optimization Research

With the development of the times and the evolution of information technology,correctly understanding public opinion,actively responding to public opinion,and effectively dealing with public opinion have become important issues facing enterprises.Power grid enterprises belong to the "sensitive body" of public opinion,and sensitive topics such as salary adjustment and system reform are easily attracted public attention and often pushed to the forefront of the storm.As a provincial-level power supply enterprise,H Power Supply Company has done a lot of work and extensive attempts to guide public opinion.However,due to insufficient integration with the current network environment,improper public opinion response methods,inadequate public opinion response measures,and imperfect public opinion control mechanisms,there are still shortcomings and loopholes in public opinion control,which seriously affect the company’s brand image.This article takes H Company as the research object,delves into the problems that exist in its public opinion control work,and proposes optimization strategies.Firstly,this article provides a theoretical direction for the research on public opinion control work of H Company by reviewing the concepts,formation,evolution,dissemination,prediction,and guidance mechanisms of public opinion by domestic and foreign scholars,as well as by consulting relevant literature on public opinion risk points and disposal in the power industry at home and abroad.Secondly,based on life cycle theory,crisis management theory and other theoretical foundations,combined with different public opinion development trends in the four stages from incubation period to recession period,this paper conducts in-depth research on four crisis response strategies from reduction to recovery,respectively from multiple levels and dimensions such as public opinion event issue distribution,public opinion source media distribution,public opinion related subject hierarchical distribution,and time dimension distribution,Analyze the current situation and characteristics of H company’s public opinion control.Finally,based on the current characteristics of H Company,through methods such as questionnaire survey,interviews,case analysis,and field research,the obtained clues and data are integrated and statistically analyzed,and basic judgments are made.The loopholes in H Company’s public opinion control work are deeply analyzed from multiple perspectives,and the problems in H Company’s public opinion control work are identified,and solutions are found one by one,Furthermore,a series of optimization measures are proposed for the public opinion control work of H Company.Through research,it has been found that due to its corporate attributes and limitations,H Company’s public opinion control mainly faces four problems: an incomplete monitoring system,an non-standard contingency plan mechanism,an incomplete release channel,and an unscientific post evaluation mechanism.This article will refine the identified issues one by one,conduct in-depth research,and ultimately propose optimization measures for H Company’s public opinion control work from four aspects: improving the public opinion monitoring system,standardizing the public opinion contingency plan system,unblocking information release channels,and improving the post evaluation mechanism.Efforts will be made to form a standardized system and operable process at each link,and to help the enterprise find effective solutions from multiple aspects and dimensions as much as possible,Improve the quality and efficiency of H company’s public opinion management work,provide theoretical reference and practical thinking for H company,and promote sustainable development of the company.