Status Evaluation And Optimization Research Of Chaohu Scenic Area Tourist Service Facilities

In recent years,China's tourism industry has developed rapidly,and the tourism industry in some areas has changed from auxiliary industry to pillar industry.China has a vast territory and abundant natural resources,and a vast area of scenic spots.The tourism industry in these areas developed earlier and has formed a certain scale.However,there are still some problems in the planning and construction of tourist service facilities in scenic spots.In addition to the lack of scientific planning,there are also some deficiencies in the function setting of service facilities,which restricts the construction effect of tourism service facilities in scenic spots.Therefore,it is necessary to make an in-depth study on the planning of tourism service facilities in scenic spots.The planning and evaluation of tourism facilities in tourist attractions should be considered according to the local landscape characteristics,geological characteristics,historical characteristics and other factors.In order to understand the current situation and problems of tourism service facilities in Chaohu scenic area,and put forward improvement suggestions.This paper analyzes the four major elements of tourism service facilities item by item,and points out the key contents that should be paid attention to in the comprehensive evaluation of tourism service facilities.Then,using the fuzzy comprehensive evaluation theory,this paper selects 4 target level indicators,11 factor level indicators and 43 index level indicators to construct a comprehensive evaluation index system of tourism service facilities.Using the index system to carry out comprehensive evaluation on the tourism service facilities of Chaohu scenic spot,it is concluded that the development status of tourism service facilities in Chaohu scenic area is "better" On.Combined with the results of comprehensive evaluation and overall evaluation of tourism service facilities in Chaohu scenic area,the paper analyzes the current situation of tourism service facilities in Chaohu scenic area,points out the advantages of natural tourism resources and cultural tourism resources in Chaohu Lake tourism development,and points out that the overall level of planning and construction of tourism service facilities in Chaohu Lake is relatively backward The construction system is not perfect,and the quality of leisure and holiday facilities is low.Finally,based on the principle of Chaohu Lake scenic spot tourism service facilities optimization as the criterion,and the basic goal of Chaohu Lake scenic area tourism service facilities planning optimization as the guidance,the paper puts forward the overall suggestions to improve the status quo of Chaohu Lake scenic area tourism service facilities,and compares with the status quo of Chaohu Lake scenic area service facilities analysis,respectively from the perspective of four major elements of tourism service facilities The specific optimization suggestions are provided for Chaohu Lake tourism facilities optimization.The comprehensive evaluation index system of tourism service facilities constructed in this paper not only reflects the current level of tourism service facilities construction in tourism destinations,but also provides comprehensive decision support for the future optimization and development of tourism service facilities.The further development of its theoretical research will further enrich and develop the evaluation theory of tourism service facilities in Lake tourism destinations,and clarify the optimization scheme of tourism facilities construction.