Display Packaging Design Based On Unmanned Supermarket

The unmanned supermarket is an industrial mode integrating intelligent technology and traditional retail in the new retail industry,which has broken through the choke point of e-commerce mode,broken the dilemma of traditional retail to grow in the expectations of all sectors of society,bring people highly free shopping space,well-supplied daily stores,time-saving and convenient shopping experiences.But since 2017,after reaching a peak,the performance and benefits of this mode has gradually declined,which is the linkage caused by the run-in of this new-type business mode and social life,among which,there are technical problems,operational problems and design problemsIn terms of packaging design,there is no difference between packaging design in unmanned supermarkets and that in traditional supermarkets.The goods are displayed in dazzling shelves and the homogenization phenomenon is serious,which is not beneficial for consumers' recognition and the brand promotion.In addition,the utilized carrier of intelligent packaging technology--RFID tag also has the problems such as blocking product information,ambiguous use process and so on.In order to make consumers' shopping more convenient and promote the development of new-type shopping method,in this topic,the example of snack food is taken,the combination of display structure features and elements of packaging characters and graphs is utilized to establish the independent selling space of brand,underline product characteristics,normalize product display orders for consumers,and the design of normalized usage mode and iconic usage guidance is carried out in allusion to the existing problems of electronic tag to promote the presentation of advantages of intelligent packaging technologyThe design practice of this topic provides a new thought of display directions for packaging design of internal goods in unmanned supermarkets to hope to exercise the functions of salesmen,shopping guides and administrators with packaging so that the mode of unmanned supermarkets can better fit daily life and promote the long-term development of business mode.