Design Of Supermarket Retail Ready Packaging Structure In The Open-Shelf Sales Mode

With the rapid development of the commodity economy,supermarkets that operate on the basis of self-selected sales have become one of the most popular retail formats for consumers,and have an important impact on the packaging design of goods.The demand for retail ready packaging that has the function of transport protection and can be directly sold on the shelves and can play a good publicity for the contents is increasing day by day.This topic describes the concept and functional requirements of retail ready packaging,and takes food packaging as an example to design from the structural research innovation,so that it can achieve the optimal functional requirements.First of all,the topic clarifies the background of retail ready packaging design,the status quo of packaging at home and abroad,and the purpose and significance of design creation.It is important to specify retail ready packaging design to optimize human resource allocation,improve overall supply chain efficiency and promote sustainable social development.significance.Then,this paper analyzes and demonstrates the necessity and application advantages of retail ready packaging design from consumer demand,production enterprise and sales market demand and social ecological environment demand.Finally,the paper proposes the design of retail and easy-to-package structure,which needs to adhere to the design principles of protection principle,reductionprinciple,humanization principle and generality principle.It can use space segmentation method,buckle fixation method,angular reflex method and Specific methods such as bonding and tearing.The design practice of this subject has opened up new ideas for the design of supermarket retail ready packaging structure under the open-frame self-selection mode.It provides a packaging solution that meets the requirements of production process and is economical for transportation and sales.