"YOYO" IP Image Design Based On Emotional Design Theory

As a product of the new Internet era,IP image plays an incomparable role in satisfying the audience's consumer emotion.Image role market products emerge in an endless stream,covering a rapid expansion of the scope,but the form of popular,pan entertainment nature of the image is also uneven,which affects the development of the whole market industry.As the main target group of consumption IP image role,young groups will be attracted by various cultural roles.So how to stimulate the purchase desire of young groups,so as to guide them to pay attention to the image role from a positive perspective,and voluntarily consume the image color for the reason of role culture,resulting in a good and pleasant emotional experience in the process of consumption? This is what IP image designers need Problems noted.On the other hand,successful IP image can not only bring a lot of role culture influence to itself,but also quickly attract more fan groups when it is developed in the follow-up market and combined with other products,and thus cultivate the loyalty of the audience to the role and enhance the role competitiveness.Through literature research,investigation,design concept and case verification,the project of "yoyo" role is carried out,and the size proportion,facial features dynamic,clothing and body movement design of the persona are analyzed,and a set of IP image loved by young groups is obtained.Literature research according to the theoretical content of the design project,reading all kinds of literature,books,etc.which are meaningful for the existence of IP image and the help of emotional design theory to the role building of IP image.The scope of investigation and research mainly consists of two parts: the physiological and psychological investigation of the target population and the investigation of some IP images existing in the market.Finally,the relevant data and information are sorted out and analyzed to find the IP image features loved by young people: funny Buddhism,fashion trend,bright color,practical personality,etc.These characteristics are the basis for the design concept and design practice of the follow-up "yoyo" role.Based on the independent personality and emotion formed by the role culture of IP image,this design project combines these unique characteristics with the emotional design and names it "yoyo".It takes the physiological and psychological characteristics of the young audience as the starting point,and creates the young audience consuming IP image as the role model through the investigation and characteristic analysis of the target user group;it is based on the emotional design From theperspective of design theory,combining with excellent IP image cases,this paper analyzes the design elements from three theoretical levels:instinct level,behavior level and reflection level,and establishes the design purpose,design concept and design principle of IP image role.Finally,from the perspective of emotional design theory,the emotional design method of IP image with young groups as the target audience is obtained Hope to provide innovative ideas and design methods for IP image role design in the future market.