| With the rapid development of China’s economy and society,freight demand shows a trend of diversification and personalization,especially in railway freight products.Shippers are eager to get railway freight products with more convenient procedures,better service functions and personalized requirements.The main body of railway freight in this paper is freight enterprise of railway bureau,including high-speed railway freight and ordinary railway freight.At present,China’s railway freight products mainly have problems such as unclear product classification,imperfect service function,complex customer demand,low efficiency in product research and development,and inability to meet customer demand.To solve above problems,this paper carried out an service mode of railway freight spectrum of products design research,its core question is on the basis of the construction of railway freight transportation products spectrum use product spectrum to accelerate product development process,namely in a given customer requirements under the premise of using spectrum chart to implement customer requirements of railway freight transportation products fast and accurate spectrum positioning,and select the corresponding methods for product variant design tools.At home and abroad in the current railway freight on the basis of studying the design method of product design and product,this paper found that the present stage in the field of product design for railway freight transportation,mainly based on market analysis for the premise condition,explore the new transport demand,combined with the current condition of railway freight transportation resources supply after comparison,the existing railway freight transportation products in the service mode,operation scheme optimization and upgrading,product marketing,etc.However,the research on the transformation of product "demand function",the hierarchical decomposition of product function,the connection between product and freight service mode,product pedigree design and product configuration,etc.needs to be further strengthened.Taking this as the starting point,this paper has carried out the following work:(1)This paper summarizes the basic theory of multi-service mode pedigree design of railway freight products and the types of railway freight service modes at present,and puts forward the basic idea of multi-service mode pedigree design of railway freight products.(2)From the macro market demand for railway freight transportation and railway freight transportation products customer service demand two aspects analyzes the demand of railway freight transportation products in our country,Japan,France,the railway freight product evolution process is analyzed and the product development direction for railway freight transportation in our country,and probes into the present stage our country railway freight transportation products feature classification.On this basis,railway freight products adapted to the new demand are designed,and the pedigree chart of railway freight products is constructed and the product pedigree positioning process is demonstrated.(3)The configuration method of railway freight products based on product pedigree positioning is elaborated,the constraint conditions are analyzed and the functional modules of railway freight products and services are divided,and the configuration model of functional modules of railway freight products is designed.On this basis,a logistics enterprise in dalian and shenyang is taken as an example to design suitable railway freight products and product implementation plans by using the product pedigree design method,which proves the feasibility of the method and model. |
