| Abstract:Railway mass and direct freight is highly correlated with the development of the national economy, including coal, iron ore, steel, coke, petroleum and so on and accounting for more than80%of the total freight traffic volume. Therefore, it is imperative to study railway mass and direct freight transport, expand the railway freight transport volume and improve the railway transport quality, so as to enhance the market competitiveness of mass freight transport and realize the steady growth of railway transport volume. With the integrated use of market segmentation, product family genealogy and theory of quality control system, the study of railway mass and direct freight transport product is as follows:(1) The characteristics of railway mass and direct freight transport are summarized. Besides, the relationship between the national economy and the amount of freight volume are quantitatively analyzed. On the above basis, market of the railway mass and direct freight transport are subdivided according to market segmentation principle;(2) The connotation and characteristics of railway mass and direct freight transport product are analyzed. Besides, the product family model of mass and direct freight transport product is build, and configuration method of the mass and direct freight transport product is put forward. Furthermore, mass and direct freight transport product genealogy based on category, operation mode, handling methods, timeliness and the railway transport organization are designed(3) The quality control principle of railway mass and direct freight transport product isset, and an index system of railway mass and direct freight transport product is established.Besides, calculation method of mass and direct freight transport product index is proposed. Quality house model of mass and direct freight transport product is built on the basis of the customer as the center and quality function deployment (QFD). The corresponding product quality assessment algorithm is also designed.(4) The quality evaluation result is analyzed, and the transport conditions and product strategy of railway mass and direct freight transport product are put forward. |