Research On The Cultural Construction Of Antique Commercial Blocks

In the current case of China's cultural and creative industries,antique commercial streets are one of the key ways to complete the transformation and productization of cultural and artistic resources.Antique commercial street is a visual expression of the cultural connotation of a big city,and it is a kind of exploration for architectural designers to seek and promote Chinese architectural culture and art.It has cultural and artistic value and economic benefits.The unique traditional Chinese cultural characteristics of Antique Commercial Street are still warmly welcomed by many customers.They can not only buy things in it,but also take vacations,leisure and entertainment,and experience culture and art.Formalization is also abstract.I think that at this stage,the antique commercial complex in China is in a state of"homogenization",with a single design style and a lack of uniqueness.For the setting of the antique commercial street,we must persevere and be cautious,avoid blindly following the public,and pay attention to the inheritance and expression of traditional Chinese culture.The exploration of various aspects,such as venues,sceneries,business service concepts,and a more comprehensive cultural construction,can reflect the true style of antique commercial streets.Looking back at the theory,practice and practical process of revitalizing the antique-style commercial complex in the text,combining Wenchangli Commercial Street,Chengdu Kuanzhai Alley,Shanghai Xintiandi and other examples,the most important aspect is to analyze the cultural construction of antique commercial street.In order to reflect the local culture,Wenchangli Commercial Street has deeply explored local culture and art,such as Linchuan talent culture art,opera culture art,religious culture art,etc.With the effective cultural construction as specific guidance,the basic construction has a local culture antique Commercial complex.Based on the scientific research on the cultural construction and development trend of Wenchangli Commercial Street,the article discusses the cultural construction and development status of Wenchangli Street,and discusses how to combine culture,architecture and business operations to build a higher quality and unique antique Business district.