Research On Product Design Of Canal Culture Theme Hotel

With the coming of the national leisure age and the improvement of people's living standards,when going out to choose hotels,the requirements for hotels are also getting higher and higher.They wish the hotel not only to to meet the basic requirements of food and accommodation,but also to meet the requirements of their spiritual enjoyment.So they can get a rich experience in their journey.Secondly,for the hotel industry,the competition of the market is becoming more and more fierce,and the competitive advantage of the traditional star hotels is no longer obvious.Luxury hotels are cannibalizing the market for high-end hotels,high-end hotels are cannibalizing the market for mid-range hotels.Hotels of the same type are usually using a vicious price war.On the one hand,the hotel competition is more fierce,on the other hand,guests are willing to find a special themed hotel.Therefore,the characteristic hotel,the lodging hotel,the culture themed hotel are emerging in hotel markets,which make the guests have more choice.Through the analysis of the concept of experience economy and culture themed hotel,this paper expounds the necessity of product design of Grand Canal cultural hotel.Through the investigation of the cultural themed hotel along the famous Grand Canal in hotel market,this paper analyzes the current situation of the development of the canal culture themed hotel,and finds that although there are standards to be relied on,it is still weak enough to dig out the cultural connotation,especially in the product design.Therefore through the analysis of actual case and the elements of the cultural themed hotel,based on exploring the connotation of cultural theme and combining with the historical and cultural resources of local culture and the actual situation of the hotel,this paper puts forward the design of cultural themed hotel products.The hotel management team not only pay attention to the hardware decoration design of the hotel,but also the design of the hotel software products.In addition,the hotel should also increase the Canal cultural connotation of the products,improve products experience and interactivity,and carry out the design of the extended products,so as to improve the core competitiveness of the hotel brand.Through the analysis of this paper,I hope that it can provide some suggestions for the Canal culture themed hotel,such as the excavation of cultural connotation,the construction of the Canal cultural atmosphere and the design of cultural products,and hope that the content of the Canal culture themed hotel product design is more abundant and leave a good memory to customers.