Study On The Marketing Strategy Of Tianjin International Cruise Home Port

Among the numerous cruise ports in China,the cruise tourism pattern of "South Shanghai,North Tianjin" has been gradually formed.As an important cruise port in northern China,China-Tianjin cruise home port has received more than 700 cruise ships since it officially opened in June 2010,and the number of inbound and outbound tourists has doubled.It has a good development prospect.At the policy level,at the beginning of 2013,the Tianjin Municipal Government promulgated the "Twelfth Five-Year Plan for the Development of Cruise Yacht Industry in Tianjin".Proposed to vigorously develop cruise tourism,which is an important part of the emerging industry.In the construction of the cruise home port,both the design of cruise passenger terminal building and the construction of Cruise terminal facilities,the government increased its investment and strived to achieve success.It is a representative cruise home port.As one of the most important hubs of communication between China and the world,Tianjin Port is also the unique maritime port of Tianjin.How to use its superior geographical advantages and how to coordinate the resources of the vast economic hinterland of Beijing,Tianjin and Hebei is the key to whether Tianjin International Cruise Home Port can become a superior domestic competitiveness and whether Tianjin can successfully build into an international port.This paper takes Tianjin International Cruise Home Port as the main body,combines the internal and external environment of Tianjin International Cruise Home Port at this stage to analyze its marketing operation status and problems,and draws lessons from the marketing experience of typical cruise Home Port at home and abroad,combines with the specific marketing environment of Tianjin Cruise Home Port,carries out accurate market positioning and formulates marketing strategies,and puts forward reasonable suggestions.This paper uses the method of linear regression to forecast the market prospects.Hope to provide some reference and reference for the future development of Tianjin international cruise home port,local tourism and domestic cruise home port marketing.