On Visual Design Of Bus APP Interface Based On Urban Charicateristic Culture

With the development of economic globalization and the acceleration of modernization paces of cities,the shock of mainstream culture has an increasing influence on the development of urban distinctive culture.Urban distinctive culture,as an important component of national culture,embodies the soul and temperature of cities;it is the intangible assets mainly protected in the urban modernization construction and is also the key factor that make distinctions between the different city appearances.To protect the urban distinctive culture and carry forward the urban distinctive culture is the obligatory responsibility of each person.With the rising of the internet age and the constant improvement of the traffic development levels,the bus-type APP product services have become the inevitable development tendency.However,out of its short development time,economic effects and the development tendency of UI interface design,a large number of similar app products have appeared,thus leading to a huge waste of resources.Therefore,to make the design of differentiated bus-type iOS&Android products is the key as to whether products can stand out.As the necessary tool for people's “smart travel” in cities,it has invisible connections with the development of urban distinctive culture.Therefore,to combine the representative and differentiated urban distinctive culture with the design of bus APP can endow the bus APP with unique cultural connotations and visual elements,and meanwhile promote the development of urban distinctive culture.Urban distinctive culture embodies the cultural type.How to effectively apply the visual elements of urban distinctive culture to the interface design of bus-type APP is the key research point of this subject.First of all,sum up the status quo of development of the bus APP interface design through investigation and researches,investigate the users of bus APP,compare and analyze the domestic and foreign products of the same kind,know about the user group and demands and find out the problems of the interface design of bus APP in our country.Second,analyze the visual image of the bus APP brands,sum up the design characteristics and methods of the elements of the visual image of bus APP brands.Third,master the visual element characteristics of the urban distinctive culture,combine theapplication requirements,design principles and methods of being integrated into the interface design of bus APP.Finally,take the virtual case bus APP in HanDan“ZhaoDuxing” as the practical object,conduct the comprehensive investigation of the HanDan culture,sum up the elements that can express the distinctive culture of HanDan,make design of extraction of the elements representing the urban distinctive culture of Handan,analyze the product positioning and module chart and apply the determined visual elements to the interface.Through the interface design of the bus APP product in HanDan,promote the transmission of the urban distinctive culture in HanDan and its economic development.