The Study On The International Management Of BYD New Energy Vehicle

With the globalization of economy and the development of multinational corporations,the international operation of BYD's new energy vehicles has entered a period of rapid development.The main purpose of this thesis is to study the successful experience and shortcomings of BYD's new energy vehicles in international operations,and to make relevant recommendations.This thesis analyzes the specific business behavior of BYD and studies the motivation and history of BYD's new energy vehicle internationalization operation.Through the research on the motivation of international operation,the motivation is divided into three aspects: seeking market space,obtaining profit,and building core competitiveness.Through the research on the history of international management,it is found that BYD is growing rapidly and the international market share is gradually increasing.Through the PEST analysis method,this thesis conducts in-depth research on the political,economic,social and technical aspects of BYD's new energy vehicle's international operation,evaluates the enterprise's macro business environment in detail,and finds various environments for BYD New Energy Vehicle International.The impact of business operations.The discovery of policies on vehicles and charging piles has contributed to the development of new energy vehicles;the scale of development of new energy vehicles and charging facilities has gradually expanded in recent years;governments,enterprises and consumers have doubts about the development of new energy vehicles.But with a positive attitude;BYD's technology for new energy vehicles is leading but needs to be constantly updated.This thesis analyzes the performance of BYD's new energy vehicles.By analyzing its profitability,operational capability,solvency,and growth ability,it understands the financial status of BYD's operations and finds that there are some problems in its international operations,such as profitability and repayment.Debt capacity is still insufficient.Finally,it summarizes the successful experience and shortcomings of BYD's new energy vehicles in international operation,and puts forward corresponding suggestions.