The Business Proposal Of Mobile Charging Pile Alliance Project From NUCI

According to China's Ministry of Industry and Information Technology,2018 new Energy vehicle sales of more than 1 million vehicles increased 88.5%,three consecutive years ranked first in the world.Pure electric vehicle has become the main force of new energy vehicles,as a charging facility for energy supply has become an important infrastructure for the development of new energy vehicles,while the industry is developing,the lag of charging facilities represented by charging piles has become the largest shortcoming restricting the rapid progress of new energy vehicles.NUCI removable charging Pile Allince project came into being.The object of this paper is to use electric vehicles as the service object,aiming at designing a set of solutions to solve the difficulty of charging electric vehicles-NUCI mobile charging Pile Alliance project business plan.Starting from the cause of the problem and the background of the project,this paper makes a comprehensive introduction to the whole idea and method of the research project,and lists the applied theories and tools,including the business model innovation theory,the Alliance strategy theory,the blockchain application and so on.Secondly,the article has carried on the brief introduction and the environment analysis to the company and the removable charging pile project,proposed the company's business model and the profit model,has done the systematic analysis on the marketing plan,including the whole market(TAM)marketing idea,uses the market positioning theory(STP),Marketing Portfolio Theory(4P)to the production market and products and promotional solutions have done a specific design;closely linked to the marketing program is the company's operating program design.This paper puts forward a new view on the operation of the company,introduces the management concepts of ISO9001 and Six Sigma,and provides a multi-directional management perspective for the project operation.In financial and risk analysis,the net present value(NPV)Analysis method,the included rate of return(IRR)analysis method,the preservation analysis method,and through the multi-factor sensitivity analysis,Probability statistical risk analysis,from a multi-angle to the project investment and project risk of objective analysis and evaluation.Finally,projections are based on key activities to be carried out in the future of the project.Based on the analysis of NUCI's removable charging Pile Alliance project,this paper holds that the project has high reliability,and the research of this project plan is not only instructive to the development and implementation of the project,but also has certain enlightenment and reference function for the same kind of project.