| As one of the key points of "new infrastructure",the charging pile industry develops rapidly in China.As the interface between users and charging pile operators,the third-party operation platform of charging pile plays an important role in the charging pile market.The third-party operation platform has a rapid development momentum,with significant growth in its coverage and charging volume,but there are still problems such as unstable cooperation,poor profitability and unclear business model.Interconnection between major operators has become a reality,and more and more charging platforms are developing to the third-party charging operation platform.The research on the business model of the third-party operation platform of charging piles is not only related to the development of the existing third-party operation platform of charging piles in the current market,but also provides reference for the future development of other charging platforms.In order to explore the optimal behavior of all parties in different business models,this paper divides the business models of the third-party operation platform of charging piles,quantifies the benefits of all parties in different business models,constructs the game models of each business model by using the game method,obtains the optimal strategies and development trends of all parties,and then proposes the cooperative income distribution model based on the Shapley value method and calculates it give an example.First,this article reviews and analyzes the charging piles,the charging pile industry chain,the third-party operating platform of charging piles,and the business model,clarifies the research object of the article,and discusses the business models of existing third-party operating platforms of charging piles Summarize and sort out,and provide sufficient realistic and theoretical basis for the research of the business model of the third-party operating platform of the charging pile.Secondly,this article describes the development status of the electric vehicle market and the charging pile market,analyzes the huge potential of the development of the charging pile market,and classifies the business model of the third-party charging pile platform based on the current market situation.The business model of the platform is divided into three types of third-party platform-led,operator-led,and cooperative-led,and a game model is constructed to define the relevant revenue function and theoretically analyze the three classifications to obtain the third-party platform underthe three business models.Strategy and development trends.The development and popularization of the third-party platform through analysis is the industry’s development trend,which complies with the interests of all parties and the needs of users.When the third-party platform is leading,when the platform construction charging pile can be profitable,the platform can participate in the charging pile construction;when the operator is leading,combining user preferences at this time makes the operator tend to cooperate with the third-party platform,and the two do not interrupt each other Strengthening;When cooperation is leading,the willingness of operators to access the platform and the development of third-party platforms continue to increase,but when there is a competitive relationship between the two,the willingness to cooperate weakens.Thirdly,according to the above game analysis results,combined with the trend of industrial development and cooperative game theory,with the increasing scale of charging pile market,users are more inclined to use the third-party operation platform as the charging interface,and the deepening of industrial chain cooperation is driven by user demand.At this time,the competition in the industrial chain may develop from the competition stage in the initial stage to the cooperation stage,and its cooperation relationship will be extended in the industrial chain.Therefore,this paper studies the third-party platform business model of charging pile by using the Shapley value of cooperative game theory.Based on the Shapley value method,this paper proposes a cooperative income distribution model and gives an example of calculation,and analyzes the theoretical results.Then,the Shapley value is optimized,and the participation degree of the participants is fully considered.Combined with the input level and risk-taking factors,suggestions are put forward to improve the income distribution mechanism.Finally,the results of the above two games are summarized and analyzed,and countermeasures and suggestions are proposed. |
