Research On Project Management Of X Brand New Car Marketing

In recent years,people’s consumption level of automobiles in our country has been constantly improving.Major automobile manufacturers have introduced new types of automobiles to meet people’s consumption needs.After all,the new car listing requires a series of marketing activities,including propaganda,promotion and so on.Whether large-scale marketing activities can achieve better sales after the new car listing and its impact on enterprises is very serious.Yes.With the increase of the scale of new car marketing activities,involving more people and the improvement of marketing quality requirements,the traditional automobile marketing management model has been unable to meet the requirements of new car marketing activities.Project management can more effectively manage new car marketing projects,improve the effect of new car marketing,and achieve the purpose of enhancing the economic efficiency and influence of new car marketing activities.Therefore,it is particularly important to seek more effective and scientific project management methods to implement project management in automobile marketing activities,and to carry out new car marketing activities in automobile enterprises.The application of project management theory,methods,knowledge system of project management and project-based management in new car marketing project can effectively improve the management level of new car marketing and achieve the goal of new car marketing activities.In this paper,the project management of X brand new car marketing is discussed by using the theory,method,means and marketing theory of project management.Firstly,this paper summarizes the current situation of domestic and foreign scholars’ research on project-based management of marketing projects.On the basis of scholars,this paper formulates the research methods and contents.Thirdly,it expounds the theoretical basis of marketing and project management.Based on the theoretical basis of marketing and project management,it analyses the key to the implementation of project management of marketing activities.Next,the existing marketing problems of X brand new car project are analyzed,including incomplete project time planning,poor sales quality and lack of risk planning.The causes of the problems are analyzed in depth.Aiming at the problems and reasons of the original marketing mode of X brand new car project,the solutions are put forward,that is,introducing project management.And determine the objectives of the project,implement the process of project management,improve the system of project management,clarify the division of responsibilities of project managers,and formulate the key content of project management.Finally,according to the specific scheme and implementation of X brand new car marketing project management,including project operation process,project schedule management scheme,project risk management scheme,project quality management scheme,etc.Through the project management of X brand new car project,the goal of X brand new car marketing project is realized.