The Research Of Auto Accessories Marketing Project Progress Manager In G Automobile Company

Nowerday,the mainstream project work,project management is mainly used in the real estate,construction or IT and other industries with a clear project time.In the complex and changeable marketing environment,many companies generally have problems such as inefficient decision making and long information channels.If the marketing work can combine the advantages of the project management,such as the strong pertinence,the strong execution and the resource coordination,the use of the project management tools in the marketing work will be of great benefit to the marketing business.As a product that meets the individualized consumption of consumption,the accessories marketing of automobile has the characteristics of changeable consumption demand,fast product iteration speed,complete market competition and low entrance threshold,and its business process has typical marketing features.At the same time,because of the uniqueness of the automobile marketing channel,automobile special sales service store,the development of the accessory business is suitable for the project management method,to coordinate the channel resources,pertinence of strengthening business development,so as to achieve the purpose of improving the marketing performance.This thesis,through to the G automotive accessories marketing project schedule management,found that G automotive accessories marketing project situation of problems and deficiencies,combining the theory of qualitative analysis and quantitative research methods such as questionnaire,diagnosed the crux of the shortcomings in the schedule management.By analyzing the objects and processes in the progress management and analyzing them in different dimensions,the interference factors in the project execution process are analyzed in two dimensions.At the same time,the analysis of the interference factors into the progress plan to manage,the additional schedule control management measures to ensure that the progress plan is effectively implemented.When plans,give full consideration to the realistic requirement of project cycle and each participation main body,a comprehensive analysis of the progress of various interference factors,the process of participation involvement department goal guidance,coordination between departments,organizations match participation plan and adapt the way to optimize the project plan.For additional work items,reduce the impact on the project cycle by means of parallel development.At the same time,the work items on the critical path are optimized to shorten the project cycle of the whole project.Finally,through a series of safeguard measures to ensure the normal development of the quality marketing project.The PDCA cycle model is used to control and manage the progress of the progress control.Ensure business objectives are achieved.The ideas mentioned in this article and the method of schedule control can be used for reference in the following marketing projects.Believe that the same type of enterprise,with the same marketing difficulties of the project,can have a good reference.