Research On Development Strategy Of Overseas Business Of JT Company Under The Background Of "The Belt And Road"

Under the background of the general pulse of “the Belt and Road” economic development,this paper uses the method of case analysis and literature research,takes JT Group as an example,discusses the opportunities and challenges faced by Chinese enterprises in the process of developing overseas markets,so as to provide strategic advice for the overseas business development of JT Group.The research in this paper can further enrich the research status of “the Belt and Road” policy,and provide a more specific case for overseas strategic research.This study can make a more comprehensive review and analysis of JT Group from a global perspective,and formulate feasible strategies for JT Group to "go out".JT Group not only has external opportunities and challenges,but also has its own advantages and disadvantages in developing overseas business.At present,the good development situation of the global infrastructure market,the development needs of the industrialization of the countries along the route and the policy support of the Chinese government will bring opportunities for the development of JT Group.But at the same time,the overseas markets with high financial risk coefficient,the turbulent and unstable international forms and the regional differences of the target countries will also become the threatening factors of development.JT Group also needs to enhance its core business capabilities to truly form a combined advantage of integration and the whole value chain.It is necessary to accelerate technological innovation and upgrading,expand the application fields of related new energy sources,and make full use of information technology for innovation.JT Group also should expand the financing channels of funds,the existing means of financing should be diversified to avoid financial risks as far as possible.In addition,the operation of JT Group’s strategy also needs the corresponding strategic guarantee.JT group should continue to perfect the organizational management system,strengthen the enterprise management and the party and government construction.It is also necessary to enhance the mechanism of talent cultivation and incentive,and give full play to the cohesive role of corporate culture.