Research On The Development Path Of Eastern Airway Logistics Integration Under The Background Of "Internet +"

The arrival of the Internet era has caused China's traditional industries to be hit hard and recognized the importance of the Internet."Internet +" refers to the integration of the Internet with all walks of life,using technologies such as big data and cloud computing to make corporate information resources transparent and intelligent in basic operations,changing the competition model between traditional enterprises and forming "competition + cooperation" model encourages enterprises to continue to innovate and develop.Aviation logistics companies have begun to actively integrate modern Internet technologies,strengthen cooperation between upstream and downstream enterprises,expand logistics service chain business,innovate and develop operational models,meet customer individual needs,increase customer satisfaction,and promote the development of aviation logistics industry.This article takes Eastern Airway Logistics Co.,Ltd.(hereinafter referred to as “Eastern Airway Logistics”)as the research object,and takes the “Internet +” era as the research background.On the basis of collecting and analyzing a large amount of relevant information of Eastern Airway Logistics and analyzing the development of domestic and international aviation logistics.Firstly,starting from the basic theoretical methods,summarize the current situation of the development of Eastern Airway Logistics in the context of "Internet +".The problems and shortcomings of the development of Eastern Airway Logistics are summarized,and the excellent development experience of foreign aviation logistics enterprises is summarized.Based on the research of basic theory,the inquiry of relevant literature,the analysis of the current situation of Eastern Airway Logistics and the experience of excellent enterprise development,find the influencing factors of the integrated development of Eastern Airway Logistics.Secondly,according to the theory and previous research results to set the initial theoretical model of the hypothesis.Because the questionnaire is self-compiled,the data of the questionnaire are verified,and the hypothesis model is tested and corrected.Finally,the relationship between the influencing factors and the influence of each potential variable on the development of China Eastern logistics integration are determined.In the end,under the background of "Internet +",the development trend of aviation logistics industry,the strategic goal of Eastern Airway Logistics and the importance of various influencing factors,the path and guarantee of the integrated development of Eastern Airway Logistics under the background of "Internet +" is proposed.