Study On The Quality Improvement Of Tea Garden Tourism In The Background Of Rural Tourism

At present,China's rural tourism is developing rapidly.Changsha County is also making efforts to promote the development of global tourism.This has brought new opportunities and challenges for the tea-leaping base of Xiangfeng tea factory Feiyue base,which is rich in tea resources.This article takes the literature research method,investigation and research method,case study method and case verification method as guidance to conduct in-depth research on the tourism quality improvement transformation of Xiangfeng tea factory Feiyue base,in order to optimize the industrial structure of the base and promote rural tourism.Diversified development.The main research results of this paper are as follows:1.Summarize the research results of rural tourism and tea garden tourism,analyze and reference the relevant theories,and sum up the theoretical basis of this article and the research ideas and methods.2.Analyze the cases related to tourism in tea gardens,analyze and summarize the experiences and problems that are worth learning from in the process of tourism development,and combine comprehensive thinking on the problems existing in the process of rural tourism development to propose cultural capital strategies,innovation-driven strategies,The five strategies of resource integration strategy,integration development strategy and regional cooperation strategy are used to promote the development of tea garden tourism.3.Through a comprehensive analysis of the conditions for the development of Xiangfeng tea factory Feiyue base,summarizing its socio-economic background,natural resource conditions,and the overall tourism development plan of Changsha County to determine the tourism ecological niche of the Xiangfeng tea factory Feiyue base.New spiritual paradise,super-experienced parks,and cultural exhibition parks are the three major tourism planning goals for quality improvement.According to the actual situation of the base,the paper proposes to optimize the spatial pattern of the tea garden tourism environment,extract the core value of the tea garden culture,focus on the quality tourism,pay attention to the multi-level development of tea products,build and extend the tea garden tourism industry chain,and create tea garden tourism.The sustainable development strategy of the six major tea gardens of the event brand made a systematic and comprehensive scientific plan for the leap of the Xiangfeng tea factory Feiyue base.4.According to the actual situation of the base,the relevant business models and optimization suggestions will be elaborated to promote the sustainable development of tea garden tourism with characteristics,levels,and orders.Finally,summarizing the research results and deficiencies of this paper,and put forward the research prospects of tea garden tourism.This article focuses on the construction of base tourism development model and the cultural level of innovation,and in order to carry out in-depth research and development of tourism product projects,summed up the overall pattern of the base of tea tourism development.In order to provide the theoretical basis and practical experience for the tourism development of other tea gardens through this related research.