Study On Landscape Image Of Beichuan National Forest Park Based On Tourists' Perception Evaluation

The study of the image of scenic spots is of great significance to the exploration of the development of the space environment of scenic spots and the study of the characteristics and images of scenic spots.This paper studies the landscape image of Beichuan National Forest Park,through the investigation and evaluation of the landscape resources of Beichuan National Forest Park,analyses the landscape image conveyed by its natural environment and regional culture,summarizes its landscape image characteristics,and evaluates the landscape image based on the perception of tourists.Based on the evaluation results,it puts forward opinions and suggestions on the landscape construction and tourism development of Beichuan National Forest Park.Help the park develop better.This paper mainly has the following conclusions:(1)Beichuan National Forest Park is rich in landscape resources,but not fully utilized.The park has abundant types of landscape resources,wide coverage and many typical landscapes.The resource base of development and utilization is very good.However,the park landscape resources have not been fully utilized.Generally speaking,the utilization and perception of geological landforms and traffic buildings in buildings and facilities in the geo-cultural landscape are the best,while the utilization of astronomical and climatic landscapes and ruins is poor.The utilization of human activities and tourism products is mostly in the primary stage,and there is still a lot of room for development.In the evaluation of landscape resources,we found that in Beichuan National Forest Park,the highest scoring spot was Ancient Hingyi Forest,followed by the natural macaque garden and Ape King Cave,and the resource value of using the better landscape and building facilities was lower.This reflects that forest parks in the current landscape development to avoid the heavy,there is no reasonable use of resources.(2)Visitors are relatively neutral in their cognitive evaluation of the overall image of Beichuan National Forest Park.The perception and evaluation of the overall image of Beichuan National Forest Park are relatively neutral,but on the whole,tourists think that the park is unique,clean,coordinated,case,natural,comfortable,healthy,interesting and beautiful,but also inconvenient,indifferent and unattractive.In the perception evaluation of the five regions,the node image perception is the strongest and the boundary is the weakest.(3)There are differences in the cognitive evaluation of different image elements and the whole image.In this study,under the different space of image elements,the image cognitive evaluation made by tourists is also closely related to the essential attributes of different image elements or destination image as a whole.Therefore,from the SD curve drawn in this study,compared with the emotional evaluation of images,there are great differences between different image elements and their cognitive evaluation of the image as a whole.(4)There are obvious differences between image elements and image as a whole.Based on previous studies on the image and space of Beichuan National Forest Park,this study designed an emotional assessment scale for spatial perception of Park image.According to the SD curve drawn in this study,there is a great difference in the evaluation of each image element and the whole image among tourists.This is because the emotional evaluation of destination image is more subjective and difficult to measure.According to the research results,this paper puts forward four promotion strategies,which are: to enhance the perception of node image,to continue and promote the image of human landscape,to enhance the experience of landscape,and to enhance infrastructure construction.The purpose is to help improve the park landscape.