Research On The Tourists’ Safety Consciousness In Zhangjiajie National Forest Park

In recent years, forest recreation industry has been rapid development in China. Increasing numbers of people elect to relax in forest parks. However, due to the particularity of tourism activities and the tourists’weak safety consciousness, forest recreation accidents have occurred frequently in the last few years. Therefore, in the view of the tourists, it will avoid accidents and ensure the tourism activities smoothly by improving the tourists’safety consciousness.This paper focused on the research of the tourists’safety consciousness in Zhangjiajie National Forest Park and built the integrated system in three ways:safety knowledge, safety attitude, safety behavior intention, to know the restricting factors on the tourists’safety consciousness and to go into the problems of different demographic characteristics for the different safety consciousness. Then we can summarize the tourists’safety consciousness in Zhangjiajie National Forest Park. In the study, I collected the information by the form of questionnaire in the park and made further data analysis by spss17.0software.The main results are as following:The overall safety awareness of investigated visitors is at the intermediate level. In the three dimensions, there is still a lack of safety knowledge; Safety tourism has great influence on tourists in forest park, especially for natural environment of the forest park; The ability of investigated visitors travels to the general level to deal with security issues. The safety awareness of different investigated tourists is clear different. Safety knowledge is correlated with safety behavior intention. There is no evident relation between Safety knowledge and safety attitude, the same with safety attitude and safety behavior intention. Safety knowledge is light correlated with safety perception. There is no evident relation between safety attitude and safety perception. Safety behavior intention is light correlated with safety perception.