The Application Design Of Jiangyong Nvshu In Cultural Creative Products

In recent years,the cultural and creative industries have developed rapidly,breaking through the conservative design and production mode of traditional culture from the perspective of market and industry,effectively enhancing the economic benefits brought by traditional culture and the public's attention to traditional culture.Jiangyong Nushu is a mysterious and splendid cultural heritage left by Jiangyong female in the process of historical development,which has rich cultural heritage and aesthetic value.However,with the development of society,Nvshu has gradually lost its use value.This paper takes Jiangyong Nvshu as the starting point and the design of cultural and creative products as the research object.Through the analysis and research of Jiangyong Nvshu,it tries to apply Nvshu to cultural and creative products,and designs cultural and creative products with personality,beauty and recognition characteristics.The purpose of this paper is to inherit and develop the culture of Nvshu and enrich the contemporary design language.In this paper,the application design of Jiangyong Nvshu in cultural and creative products as the research theme.In the process of research,firstly,the related books and documents are studied,the historical background and geographical distribution of Nvshu are clarified,and the Nvshu are classified from both words and cultures aspects.Through the analysis of literature and field research data,the shape and color characteristics of Nvshu are clarified.Secondly,the definition,attributes,categories,design diversity and design principles of creative products are elaborated.Thirdly,from the three aspects of spirit,market and aesthetics,this paper makes a research and analysis on the feasibility of applying Nvshu in cultural and creative products.On this basis,the application value of Nvshu is analyzed in detail.Based on the previous studies,the application value of Jiangyong Nvshu in cutural and creative products is emphasized from three aspects:culture,aesthetics and economy.Finally,through understanding of the strokes,structure and other aspects of Nvshu,combined with the design concept of creative products,Nvshu is innovatively interpreted,so that Nvshu through"inheritance and application","abstract simplification","borrowing form as decoration"and other innovative methods constitute a variety of creative patterns,to achieve the modern inheritance of regional traditional culture.Through discussing the design requirement of Nvshu cultural and creative products,and the analysis of related questionnaires,the target population,the target product positioning and the design process of the project are determined.Thus,three sets of Jiangyong Nvshu cultural and creative products conforming to modern aesthetics are designed.The first scheme is to extract the Nvshu "spring water fried tea",which reflects the beauty of the form of the text.The second scheme is to extract the word"Tian",which retains the recognition of the Nvshu and gives it modern geometric aesthetics.The third scheme is to extract the word"Fa" and embody the aesthetic feeling of modern patterns by means of innovating and rotating the characters.It provides case support for the innovative design of Nvshu in the future,so as to better inherit and protect Jiangyong Nvshu.