Analysis On Innovation Strategy Of Bronze Cultural Creative Products

With the rapid development of the national economy,cultural and innovation industry has been a new growth point about industry development in China.With this background,it is of great significance for the further development of the cultural innovation industry to analyze and summarize the opportunities and challenges faced by the development of our cultural innovation products.Bronze ware,as a cultural treasure of ancient Chinese history,it is not only the symbol of the original craft,but also the carrier of five-thousand-year culture.However,under the impact of multiculturalism and indifference in value,bronzes fade out of our lives.Whether the skill or the culture behind it goes away from us gradually.At this time,how to take the bronze ware as the prototype to carry on the cultural creative derivation through the "cultural creation product" as the new mode,give it the profound cultural value,the social value could produce important economic value.This paper is divided into five parts.The first part is the introduction,and the main content is to explain the research background,the content and purpose of research,the methods of research,and the status quo of research.The second part is to summarize the content of cultural and creative products and discuss the opportunities and challenges faced by the development of cultural creative products in China combined with the experience of other countries in the development of cultural creative products.The third part is to carry on the element mining to the bronze ware of our country,using the method of questionnaire investigation and on-the-spot investigation,to understand the present situation of the development of the bronze ware cultural creation product in our country.The fourth part analyzes the innovative strategy from the aspects of cultural value,economic value,diversification of development and marketing strategies.The fifth part aims at the demand of the masses,and carries on the concept design to the bronzeware cultural creation product combined with the strategy analysis.The conclusion part is my thoughts on the bronze ware cultural innovation products during the time when I did my research.